Digital Marketing Specialist

Job Type: Full-time
Experience: 1–3 Years
Location: [Dehradun / On-site / Hybrid]
Salary: ₹10,000 – ₹25,000 per month, based on experience and skills

About the Role

We are looking for a Digital Marketing Specialist who can plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in SEO, Social Media Marketing, Google Ads, Meta Ads, content strategy, and analytics.

You will be responsible for managing digital campaigns, improving online visibility, generating leads, and helping clients/businesses achieve measurable growth.

Key Responsibilities
- Develop and execute digital marketing strategies for clients and company projects.
- Manage Google Ads and Meta Ads campaigns, including setup, targeting, optimization, and performance tracking.
- Conduct SEO activities including keyword research, on-page SEO, technical SEO, link building, and SEO audits.
- Manage and grow social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.




- Create and execute monthly social media and content strategies.
- Coordinate with graphic designers, video editors, and content creators for marketing campaigns.
- Monitor campaign performance, including CPC, CPL, CTR, conversions, ROAS, traffic, and engagement.
- Analyze Google Analytics, Search Console, Meta Ads Manager, and Google Ads data.
- Prepare performance reports and provide actionable recommendations.
- Conduct competitor and market research.
- Stay updated with the latest digital marketing trends, algorithms, tools, and advertising policies.
- Work with the website development team to improve landing pages, conversion rates, and overall website performance.
- Manage multiple projects and meet campaign deadlines.

Required Skills
- Solid understanding of Digital Marketing fundamentals.
- Hands-on knowledge of SEO and SEM.
- Experience with Google Ads and Meta Ads Manager.
- Good understanding of social media m

📌 Digital Marketing Specialist (Dehradun)
🏢 nextep solution
📍 Dehradun