Job Summary

Senior Copywriter - Performance Marketing
Job Details
- Job type: Full Time
- Department: Marketing
- Work type: On-Site
- Location: Bengaluru, Karnataka, India
What You'll Do
- Social Copywriting (Hindi English)
- Write engaging captions, hooks, scripts, and ad copy for Instagram, YouTube, and digital campaigns
- Create copy for Reels, Shorts, carousels, static posts, and videos
- Adapt tone effortlessly - conversational, emotional, devotional, playful - based on the brief
- Content Thinking Strategy
- Start with clear Target Groups (TG) and map them to relevant content buckets
- Think in hypotheses, not just ideas; (Why will this work For whom What are we testing)
- Break down products into: Feature-led
- Break down products into: Benefit-led
- Break down products into: Belief-led narratives
- Campaigns Collaboration
- Support brand and product campaigns with clear, compelling copy
- Collaborate closely with designers, video editors, and marketers to deliver polished, on-brand content
- Translate briefs into robust, copy-led concepts
- Testing Iteration




- Define objectives, success metrics, and key learnings for content buckets
- Learn from performance and iterate fast
- Stay on top of trends, pop culture, and internet behaviour to keep content fresh and relevant
What We're Looking For
- 3-4 years of experience in copywriting / content writing for digital-first or consumer brands
- Strong command over Hindi and English (Hinglish writers welcome)
- Proven experience writing:
- Social media copy
- Ad copy
- Reels / Shorts / YouTube scripts
- Strong sense of storytelling, hooks, and audience-first writing
- Comfortable working in a fast-paced startup environment
- Ability to think end-to-end
- TG Insight Hypothesis Content Test Learn Iterate

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📌 Senior Copywriter (Bengaluru)
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