Role & responsibilities

We are looking for a hands-on Performance Marketing skilled to manage end-to-end digital marketing from running ads and creating content ideas to tracking and optimizing performance.
This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

Key Responsibilities :
- For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase.
- You decide the angle, the hook, the format, and the script - and you write it yourself.
- You'll brief designers and video editors on your concepts and follow through until the output matches your intent.
- You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week.
- You run your own A/B tests, read the results, and decide what to try next.
- You track what's working in each market and make sure the creative feels native to that audience.

Preferred candidate profile





Must-Have
- 1-3 years of experience in performance marketing content or growth marketing.
- Hands-on exposure to Meta Ads & Google Ads campaigns.
- Strong copywriting skills (English + Malayalam).
- Understanding of performance metrics like CAC, ROAS, CPI, CTR.
- Experience working with creative and video teams.
- Data-driven mindset with strong analytical skills.

What We Offer :
- End-to-end ownership of marketing
- Training and mentorship from leadership
- High learning curve with direct business impact
- Performance-based growth opportunities

Why This Role Is Exciting :
- You will directly drive growth through paid marketing and experiments
- You will own end-to-end performancefrom ads to insights and optimization
- You will test, learn, and scale what works with real business impact
- High visibility with leadership and a steep learning curve

📌 Digital Marketing Executive (Bengaluru)
🏢 Lokal
📍 Bengaluru