What you'll own
- This is a 10X role. You run AI across the whole workflow - research, positioning drafts, message testing, social, asset briefs - and ship at a pace manual work cant reach.
- In your interview you'll walk us through your AI stack and show work you've produced with it.
- This is a builders role, not a directors - people who only brief and review aren't a fit.
What you bring
- Softobiz We're Hiring
- Principal Brand Strategist
- Location: India
- Reports to: Leadership
- Experience: Up to 8 years
- Brand foundation: Own the Softobiz brand - positioning, narrative, and the message architecture every campaign and page ladders up to.
- Brand messaging: Define and guard how we talk about what we do - sharp, outcome-led, enterprise-grade, and consistent everywhere.
- Employer brand: Build how Softobiz shows up as a place to work - careers story, culture content, and presence on LinkedIn and Glassdoor - to power our in-house hiring.
- Social presence: Own the brands organic social strategy and voice across LinkedIn and Instagram,



partnering with content and design on what ships.
- System stewardship: Keep the visual and verbal brand system coherent across everything the Principal Designer and Principal Content Strategist produce.
- A track record building and evolving brands for B2B or tech, ideally into AU/US markets.
- Real employer-branding experience - you've shaped how a company shows up to talent.
- Robust messaging instincts - you turn complex offerings into sharp, human language.
- Social-native judgment - you know what earns attention organically on LinkedIn and Instagram.
- Demonstrated AI-native workflow: real tools, real shipped output, measurable speed.
- Hands-on and self-sufficient - you build the work, not just direct it.

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📌 SB- 1487 - Brand Strategist (Hyderabad)
🏢 Softbiz Solutions
📍 Hyderabad