Job Purpose

This role is responsible for managing Virtual Relationship Managers for the Zone, who will be actively involved in the Distributor engagement, distributor servicing over phone and achievement of the sales target

Job Context Major Challenges

Job Context /Job Challenges:

Retail business is an key arm of the MF business. It helps the AMC garner equity assets, which is the most profitable asset in this business. It also helps in increasing the reach and penetration of various products across various geographies. There are multiple channels involved in this set up; namelyMFD (Mutual fund distributors), ND, PCG Banking.

MFD Channel is the most critical channel for retail sales, majority bulk business is garnered from this channel. The channel helps us to increase our distribution and ensures our presence across the length and breadth of the country.

PPDVRM Model

PPDVRM will be responsible for servicing the distributors virtually(Emails/Call)
PPDVRM also provides virtual support to Sales RM on call




MF Distributors will be mapped to each VRM and they will be the onepoint contact for generating business from them virtually.
VRM would need to connect with the distributors using the existing PPD IVR numbers and email ID.
Since this is a virtual model, no meeting inperson is required as of now. As such, a VRM will be functioning from their existing branches.
All necessary trainings of products, selling skills and soft skills will be provided to help them become the virtual relationship manager.

Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Virtual Relationship Sales Management Tracks market share and gross sales (to ensure that the Zone delivers the targets
Drives activation of MFDs to achieve higher sales volumes
Drives ongoing sales from the defined relationships and contribute towards sales achievements
Obtains and analyzes information from market to increase the Activation liaises to inc

📌 Virtual Relationship Manager, Hyderabad
🏢 Aditya Birla Insulators
📍 Hyderabad