Head of Marketing – Office Leasing / Workspace / Co-working
role, I would make the JD strongly
business-growth and lead-generation focused
, rather than a traditional brand-marketing role. Current workspace-sector roles emphasize demand generation, occupancy/revenue, enterprise acquisition, broker/channel partnerships, market intelligence, digital campaigns, and brand positioning.

Head of Marketing – Office Leasing / Workspace / Co-working

Experience:
10–15+ Years

Industry:
Co-working / Managed Office / Flexible Workspace / Commercial Real Estate / Office Leasing

Location:
Noida -63

Reporting To:
CEO / Business Head

Role Summary:

We are looking for an experienced
Head of Marketing
to lead the overall marketing, brand, demand generation and market expansion strategy for our
co-working, managed office and flexible workspace business
. The candidate will be responsible for building the brand, generating qualified B2B leads, supporting occupancy and revenue targets, and creating robust market presence across enterprise, SME, startup and corporate segments.





Key Responsibilities

1. Marketing Strategy & Leadership
- Develop and execute the annual marketing strategy aligned with business, revenue and occupancy targets.
- Build the brand as a leading
flexible workspace / managed office / co-working provider
.
- Lead marketing budgets, agencies, vendors and internal marketing teams.
- Develop city-wise and centre-wise marketing plans.

2. Demand Generation & Lead Acquisition
- Drive qualified leads for private offices, managed offices, co-working, enterprise suites, meeting rooms and virtual offices.
- Own digital lead-generation campaigns across Google, LinkedIn, Meta and other relevant channels.
- Develop account-based marketing campaigns targeting
Enterprise, GCCs, SMEs, Startups and corporate decision-makers
.
- Improve lead-to-site-visit and site-visit-to-closure conversion in partnership with Sales.

3. Brand & Positioning
- Define brand positioning and communi

📌 Head of Marketing (Noida)
🏢 Innova ESI
📍 Noida