Company Description
Meals on Me is a UAE-born healthy meal brand recognized as the country’s Best Diet-Friendly Brand by BBC Good Food. The company focuses on nutrient-dense meals made without GMOs, additives, or preservatives, offering customers pure, wholesome nutrition. Having served over 2,000,000 meals to individuals from more than 70 nationalities across the UAE, Meals on Me combines variety with quality. The brand is committed to making healthy eating effortless and accessible, appealing to customers who value convenience and wellness.

Digital Measurement & Analytics Specialist

*Alt titles: Marketing Analytics · MMP & Measurement Analyst · Growth Analytics Specialist*

Company:
Meals on Me : www.hellomealsonme.com

Reports to:
Digital team

Type:
Full time

Location:
India

Role Summary

Meals on Me is looking for someone to own the
entire measurement stack end to end
— from firing the right

events in our iOS, Android and web apps, to attributing installs and subscriptions correctly through
AppsFlyer
, to

modelling
GA4
and
Firebase
data in
BigQuery
,



and finally surfacing clean, trusted numbers in
Looker Studio
that

marketing and leadership use to make decisions every day.

This is a hands-on role sitting between
marketing, engineering and data
. You are our single source of truth for

the question everyone asks: “is our tracking correct, and can we trust these numbers?”

Key Responsibilities

Mobile Measurement — AppsFlyer

• Own the
AppsFlyer
setup and hygiene: SDK integration with engineering, in-app event mapping, revenue

events, and QA across releases.

• Configure and maintain
attribution logic
: install attribution, re-engagement,
OneLink
deep linking / deferred

deep linking, attribution windows, and de-duplication.

• Set up and validate
S2S postbacks
and channel integrations across
Meta, Google Ads, TikTok, Apple Search

Ads
, and CPA/affiliate networks (e.g. ArabyAds, Affle, Boostiny).

• Manage
Data Locker / raw-data exports
,
Protect360
fra

📌 Digital Measurement (Mumbai)
🏢 Meals on Me
📍 Mumbai