Responsibilities
Key Responsibilities
- Design, implement, and maintain enterprise-grade tracking frameworks using GTM Web, GTM Server-side, GA4, and Firebase across web and mobile app environments.
- Define scalable event taxonomies, naming conventions, and dataLayer standards for global deployments.
- Develop custom tracking solutions using JavaScript, JSON, and regular expressions to support complex business logic beyond standard tag capabilities.
- Build and maintain custom GTM templates and advanced trigger logic.
- Collaborate with marketing, product, analytics, and engineering teams to define measurement frameworks, KPIs, and attribution models.
- Translate business requirements into detailed tracking specifications and technical documentation.
- Lead the implementation of cookie consent management platforms (CMPs) and privacy-first tracking strategies.
- Ensure compliance with global data protection regulations including GDPR, CCPA, and other regional privacy laws.
- Diagnose and resolve complex tracking issues and data discrepancies using tools such as GTM Preview,



Chrome DevTools, Charles Proxy, and network debuggers.
- Conduct comprehensive audits of existing tagging and analytics implementations and recommend optimizations.
- Act as the primary technical point of contact for external vendors, agencies, and ad-tech partners.
- Mentor junior Ad Operations specialists and collaborate closely with developers to ensure best-in-class tagging practices.

Qualifications
Required Skills & Qualifications
- GTM Expertise: Advanced mastery of Google Tag Manager, including Server-side tagging, custom templates, and complex trigger configurations.
- Technical Proficiency: Robust hands-on experience with JavaScript, HTML, CSS, DOM manipulation, and dataLayer architecture.
- Analytics Expertise: In-depth knowledge of GA4, including property setup, event modeling, cross-domain tracking, and debugging.
- Advertising Ecosystem Knowledge: Proven experience implementing and

📌 Process Manager (Pune Division)
🏢 eClerx
📍 Pune Division