4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4 7 key result areas)

Key Result Areas

Supporting Actions

Branch Sales Planning Management
- Work with RSMABHFL on devising the branch sales plan and team approach for achieving targets, considering productenvironmental factors, competitive forces and local trends, and cascade the same to the branch team(s)
- Track industry and market developments, scanning the local market and competitive offerings on a periodic basis
- Oversee end to end branch operations and performance, covering all aspects such as sourcing, effectiveness, goverce, productivity, channel management, etc.
- Report on and direct team s basis emerging trends and opportunities
- Manage daytoday branch operations and administration
- Provide data for, compile and review periodic MIS reports for disbursements, profitability, NPAs, market expansion, etc. and communicate to RSM ABHFL as well as to team members





Customer Acquisition/ Engagement
- Identify local business growth opportunities, drive expansion and recent customer acquisition initiatives to create a book of targeted size
- Work closely with team members, handholding critical/ complex transactions to ensure favorable closure with customer satisfaction
- Communicate sales targets and provide team members clarity on business goals, role expectations, product characteristics and USPs to enhance effectiveness of sales efforts
- Track cases in the complaint tracker/ escalations received, liaising with relevant stakeholders as required to drive satisfactory closure
- Deploy efforts/ initiatives in consultation with RSMABHFL, arising from customer satisfaction survey and resulting NPS (Net Promoter Score), targeting identified focus areas
- Propose and deploy approved solutions and schemes to drive sales and enhance profitability, ensuring dual focus on sales expansion and cost

📌 ABHFL - Senior Area Sales Manager - Prime - Delhi (New Delhi)
🏢 Aditya Birla Insulators
📍 New Delhi