Job Description — Marketing & Growth Manager

Company:
Nutristar

Position:
Marketing & Growth Manager

Experience:
3–6 years

Location:
Netaji Subhash Place, Delhi

Employment Type:
Full time

About the Role

We are looking for a highly driven
Marketing & Growth Manager
to lead Nutristar's marketing function across
brand, digital, performance marketing, social media, content, campaigns, customer acquisition and retention
.

The ideal candidate should be both
strategic and hands-on
—someone who can create the marketing strategy, execute campaigns, manage agencies/partners, analyse performance and continuously find ways to grow traffic, customers, revenue and brand visibility.

Key Responsibilities

1. Marketing & Growth Strategy
- Develop and execute Nutristar's overall marketing and growth strategy.
- Build monthly/quarterly marketing plans aligned with business and revenue goals.
- Identify new customer acquisition and growth opportunities.
- Own marketing KPIs including
traffic, CAC, ROAS, conversion rate, revenue, repeat rate, retention and customer LTV
.




- Plan and execute product launches, seasonal campaigns, sales and promotional events.

2. Performance Marketing
- Lead
Meta, Google and other paid acquisition channels
.
- Plan campaign structure, budgets, audiences, creatives and offers.
- Continuously optimise campaigns for CAC, ROAS, CTR, CVR and revenue.
- Work closely with creative teams to develop high-performing ad creatives.
- Analyse campaign performance and implement data-driven improvements.

3. Social Media & Content
- Own Nutristar's social media strategy across Instagram, Facebook, YouTube and other relevant platforms.
- Develop content calendars and ensure consistent brand communication.
- Drive
organic reach, engagement, community building and follower growth
.
- Work with designers, video creators, copywriters and influencers to produce compelling content.
- Identify trends, formats and content opportunities relevant to the nutrition/fitness s

📌 Growth Marketing Manager (Delhi)
🏢 Nutristar
📍 Delhi