27 Aug
|
SmartHelio
|
Noida
Job Summary
Junior Marketing Analyst (India)
Join the future of intelligent clean energy with SmartHelio.
Job Details
Location: Noida (India), on-site
Experience: 1-3 years in marketing analytics, demand generation, growth or marketing operations
Reports to: Marketing Lead and the CEO
Type: Full-time, on-site
Key Responsibilities
- Campaign Execution: Set up and launch the campaigns defined by management, from brief to go-live, across email, LinkedIn, paid media, newsletters, landing pages, webinars and events.
- Multi-Market Delivery: Adapt and deploy campaigns across SmartHelio's target markets, ensuring that messaging, targeting and scheduling are appropriate to each region.
- Performance Analysis: Collect, consolidate and analyse campaign data across all channels: traffic, engagement, open and click-through rates, conversion rates, cost per lead and pipeline contribution.
- Reporting Dashboards: Produce and maintain weekly and monthly KPI dashboards in GA4 and HubSpot, and present explicit, actionable findings to the marketing team,
the business development team and management.
- Testing Optimisation: Design and run A/B tests on subject lines, landing pages, messaging and creative, and document the results by market and audience to inform subsequent campaigns.
- Lead Tracking: Track the progression of inbound leads from MQL to SQL, keep records accurate and up to date, and report on conversion at each stage of the funnel.
- CRM Data Quality: Maintain the integrity of the marketing database, including de-duplication, field standardisation and segmentation lists, to ensure reliable reporting.
- Market Account Research: Develop and maintain target account lists across solar developers, IPPs, asset managers and OM companies, and support the business development team with market intelligence.
- Content Support: Support the designer on content production, including case studies, one-pagers, newsletters and website updates, and monitor SEO keyword rankings and conte
📌 Junior Marketing Analyst (Noida)
🏢 SmartHelio
📍 Noida