Key Responsibilities
- Assist in planning and executing social media marketing campaigns
- Manage day-to-day social media activities for Facebook, Instagram and LinkedIn
- Manage and update Google Business Profiles
- Create and maintain monthly content calendars
- Coordinate with designers and content creators
- Assist in setting up and managing Meta Ads campaigns
- Monitor campaign performance and assist with optimization
- Prepare basic monthly performance reports
- Conduct competitor and market research
- Assist with SEO and website marketing activities
- Assist with lead generation campaigns
- Communicate with clients when required and understand their marketing requirements
- Support multiple client accounts and ensure assigned tasks are completed on time
- Take ownership of assigned marketing activities from planning and execution to monitoring and reporting
Skills to Prioritize
Must Have
- Basic to intermediate knowledge of Meta Business Suite / Ads Manager
- Good understanding of Facebook & Instagram marketing
- Understanding of content planning
- Basic Canva/design knowledge
- Knowledge of Google Business Profile
- Basic understanding of analytics and campaign reporting
- Good written and verbal communication skills
- Ability to manage multiple tasks and meet deadlines
- Willingness to learn and take responsibility
Valuable to Have
- Google Ads
- SEO
- WordPress
- GA4
- Lead generation campaigns
- Experience managing social media pages
- Experience handling multiple client accounts
Candidate Profile
The ideal candidate should have junior-level knowledge of digital marketing and be comfortable working on real client projects. The candidate should be willing to manage multiple client accounts, take ownership of assigned tasks, and gradually handle campaigns independently from planning and execution through monitoring and reporting.
Freshers with good practical knowledge of digital marketing are encouraged to apply.