Role Purpose
- This position is responsible to obtain long-term improvements in the efficiencies of the Retailors/Distributors, that leads to increased sales, an improved shopping environment and customer loyalty.
- Category Management provides the language, process framework, and metrics for communicating all strategic and tactical recommendations to the retailer.
- This role ensure that the right products are bought based on the analysis of the previous sales reports and current customer trends.
- This role involves in analyzing market trends in the category, competitors strategy, and common strategy is implemented and communicated from Distributors to Retailors.

Key Responsibilities

Product Management

1. Ensure to articulate the process of bundling products into singular category, business unit and address procurement, merchandising, sales and other retail efforts on the category as a whole.

2. Collect base data of last six months and analyze sales trends based on Shoppers behavior, demand/need and derive insights that form strategy to drive growth for the category.

3.



Responsible for the design and execution of marketing strategies, innovations, designing, and rolling-out new products

4. Design and coordinate promotional campaigns and other marketing efforts across channels

5. Understands intimately the Indian marketing and communication landscape and can help position the brand accordingly

6. Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of current products and undertaking other product-related innovations.

7. Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives

New Product Inputs

8. Provide inputs into NPD or promotions and review their shelf-layouts.

9. Track monthly performance in terms of sales and demand in market and put valuable efforts in product features enhancements and relaunches.

10. Innovati

📌 Category Manager (Mumbai)
🏢 Astral Adhesives
📍 Mumbai