Role & responsibilities
- Develop and execute content and influencer marketing strategies aligned with brand and business objectives.
- Identify, onboard, and manage relevant beauty creators and influencers across platforms.
- Build and maintain solid relationships with influencers, agencies, and content partners.
- Plan and execute influencer campaigns from briefing and negotiations through execution and reporting.
- Work closely with creative teams to develop high-performing, platform-relevant content.
- Support and contribute to media planning and campaign strategy, including budget allocation and channel mix.
- Track campaign performance and analyze key metrics such as reach, engagement, CPM, CPC, conversions, ROAS, and CAC.
- Use data and insights to optimize content, influencer selection, media spends, and campaign performance.
- Collaborate with performance marketing, brand, creative,



and e-commerce teams to drive business outcomes.
- Stay updated on emerging beauty, creator, social media, and D2C trends.

Preferred candidate profile
- Prior experience in content and influencer marketing/management, preferably within the beauty, skincare, cosmetics, or personal care space.
- Experience working with a D2C/e-commerce beauty or consumer brand is strongly preferred.
- Strong understanding of influencer/creator marketing and content strategy.
- Good understanding of media planning, paid media, and campaign performance metrics.
- Strong numerical and analytical skills with the ability to interpret campaign data and make actionable recommendations.
- Comfortable working with budgets, performance reports, and ROI-driven decision-making.

📌 Content & Influencer Marketing Executive- Mumbai | From Beauty
🏢 IndiHire Consultants
📍 Mumbai