JOB DESCRIPTION – SENIOR DIGITAL MARKETING MANAGER

Company: Chanakya Business School
Job Title: Senior Digital Marketing Manager
Location: Calicut
Employment Type: Full time
Experience: 5+ Years
Department: Marketing
Reporting To: Head of Marketing / Management

About Chanakya Business School

Chanakya Business School is an education-focused institution committed to providing students with quality learning, industry exposure, and career-oriented development. We are looking for a creative, strategic, and performance-driven Senior Digital Marketing Manager to lead our digital marketing initiatives, strengthen our online presence, generate quality admission leads, and contribute to overall brand growth.

Job Summary

The Senior Digital Marketing Manager will be responsible for planning, executing, managing, and optimizing the organization's digital marketing strategy across social media, search engines, websites, email, WhatsApp, and other digital platforms.

The role will focus on increasing brand visibility, generating qualified leads, improving digital engagement,



driving admissions, and maximizing the ROI of digital marketing campaigns.

Key Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with the institution's branding, marketing, and admission objectives.
- Lead and manage digital marketing campaigns across Google Ads, Meta Ads, Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan, execute, and optimize paid advertising campaigns to generate high-quality admission leads.
- Monitor campaign performance, CPL, conversion rates, ROAS, ROI, and overall marketing effectiveness.
- Develop and execute social media strategies to increase reach, engagement, followers, and brand awareness.
- Oversee the creation of engaging digital content including posts, reels, videos, blogs, campaigns, advertisements, and promotional creatives.
- Conduct keyword research and implement effective SEO and SEM strategies to

📌 Senior Digital Marketing Manager calicut based (Kozhikode)
🏢 Chanakya Business School
📍 Kozhikode