Performance Marketing Manager – D2C

Location:
Agra

Experience:
3–6 Years

About the Role:-

We are looking for a
Performance Marketing Manager – D2C
to drive customer acquisition and revenue through
Google Ads and Meta Ads
. The ideal candidate should have hands-on experience managing D2C campaigns, optimizing performance, and scaling paid media profitably.

Key Responsibilities:-
- Plan, execute, and optimize
Google & Meta Ads
campaigns for D2C growth.
- Manage budgets and optimize key metrics such as
ROAS, CAC, CPA, CTR, CVR, and revenue
.
- Develop strategies across
acquisition, retargeting, and conversion funnels
.
- Conduct
audience research, competitor analysis, and A/B testing
of creatives, audiences, and campaigns.
- Work with creative/content teams to develop
high-performing ad creatives and copies
.
- Monitor campaign performance, identify growth opportunities, and scale successful campaigns.




- Track and analyse performance using
GA4, Meta Pixel, Google Tag Manager, and UTM tracking
.
- Prepare regular performance reports and provide actionable insights.

Requirements:-
- 3–6 years
of hands-on Performance Marketing experience, preferably in
D2C/E-commerce
.
- Strong expertise in
Google Ads & Meta Ads Manager
.
- Proven experience in
paid customer acquisition and campaign scaling
.
- Strong understanding of
ROAS, CAC, CPA, conversion funnels, and attribution
.
- Experience with
GA4, Meta Pixel, GTM, and conversion tracking
.
- Solid analytical skills with good knowledge of
Excel/Google Sheets
.
- Experience with
Shopify or other D2C platforms
will be an added advantage.

Share your resume with us at [email protected]

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