Role Summary

We are seeking an experienced, growth-oriented Fractional Chief Marketing Officer (CMO) to lead our marketing strategy and drive measurable business outcomes. This is not a hands-on execution role; instead, you will act as a senior strategic partner to the CEO, owning the Go-to-Market (GTM) strategy, brand positioning, and demand generation architecture . You will provide the executive leadership needed to build a scalable marketing engine and align all marketing activities with revenue KPIs .

Key Responsibilities
- Strategic Leadership:
- Develop and own the comprehensive marketing strategy and GTM roadmap, translating business objectives into actionable marketing plans .
- Define and refine market positioning, messaging, and brand architecture for target customer segments and current market entries .
- Lead the development of the marketing budget, allocating resources across channels to maximize Return on Marketing Investment (ROMI) .
- Revenue Growth & Demand Generation:




- Architect and oversee the demand generation and pipeline architecture to build a repeatable and scalable growth engine .
- Own and optimize key performance indicators including Net New ARR (Annual Recurring Revenue), Customer Acquisition Cost (CAC) payback period, pipeline velocity, and LTV:CAC ratio .
- Partner with Sales leadership to ensure alignment on lead quality (MQL to SQL conversion), service level agreements (SLAs), and overall funnel performance .
- Operational Excellence & Team Mentorship:
- Assess, refine, and lead the marketing operating rhythm, including dashboards, analytics, and accountability structures .
- Provide strategic guidance and mentorship to the internal marketing team, helping to distinguish between "urgent" and "important" to maximize impact .
- Manage and orchestrate external agencies, freelancers, and technology vendors to ensure cohesive execution .

First 90-Day Plan
- First 30 Days (Assessment): Conduct a deep-dive audit of current channels, messagi

📌 freelance CMO (India)
🏢 SHIFTDUTY
📍 India