Role: Social Strategist
Responsibilities
- Lead platform and content strategy: Own the planning process - researching audience and platform trends, shaping briefs, and aligning creative ideas to client and campaign objectives across India s multi-lingual platform landscape.
- Guide execution hands-on: Stay close to the work as it s made, working with creatives, creators and producers to bring strategy to life and keep everything on-strategy and on-brief.
- Liaise with the client on your workstreams: Primary client liaison sits with the business lead and social directors/PMs, but you ll take the client conversation directly on some workstreams - presenting thinking and building trust.
- Analyse and optimise performance: Track content performance across platforms and campaigns and pull out actionable insights to inform future creative and content planning.
- Support culture-first creative: Identify opportunities for culturally relevant, social-first work - and help package standout work into case studies for internal sharing, awards and credentials.




- Share platform and cultural insight: Be the voice of what s happening now, regularly sharing cultural signals, platform shifts, and emerging formats with the wider regional team.
- Help deliver on time and on brief: Manage your own time across workstreams - briefing, timelines and prioritisation - working with creatives, producers and client leads to keep everything moving smoothly.
- Work with AI: Use WPP Open (our proprietary AI platform) to drive efficiencies and experiment with scale and personalisation.
- Work as a team: Collaborate across India, Australia, and regional colleagues, contributing to the wider always-on and influence programme.
Skills & Competencies
- 5-10 years in social and brand strategy, with India market depth.
- Fluency across India s multi-lingual platform landscape.
- Proven experience on always-on social and influence programmes.
- Experienced and enthusiastic working as part of a regional tea

📌 Social Strategist (Gurugram)
🏢 Salmon Commerce
📍 Gurugram