Job Title: Social Media Marketing Manager

Industry: Skincare / Beauty / Personal Care – D2C & E-commerce

Experience: 3–6 years

Job Summary

We are looking for a 360° Social Media Marketing professional with strong experience in the Skincare/Beauty D2C and E-commerce industry.

The candidate will be responsible for managing the brand's complete social media presence, driving engagement, building brand awareness, and supporting customer acquisition and business growth.

Key Responsibilities

● Develop and execute 360° social media strategies across Instagram, Facebook and other relevant platforms.

● Plan and manage the monthly content calendar, campaigns and product launches.

● Drive organic social media growth, engagement and community building.

● Manage influencer marketing and creator collaborations from identification to execution.

● Work closely with the creative, content, performance marketing and brand teams.

● Coordinate with agencies, influencers and external partners.

● Support Meta/social media paid campaigns and ensure alignment with business objectives.





● Track social media performance, analyse insights and prepare regular reports.

● Monitor competitors, market trends and emerging social media trends in the skincare and beauty space.

● Develop campaigns focused on brand awareness, engagement, traffic and conversions.

● Ensure consistent brand communication and tone across all digital platforms.

Requirements

● 3–6 years of experience in Social Media Marketing.

● Must have experience in Skincare / Beauty / Cosmetics / Personal Care.

● Experience working with a D2C / E-commerce brand

● Robust understanding of Instagram, Facebook and influencer marketing.

● Experience handling campaigns end-to-end.

● Good understanding of social media analytics, engagement metrics and ROI.

● Strong communication, creative thinking and campaign management skills.

Preferred Background

Candidates from D2C Skincare, Beauty, Cosmetics, Personal Care or E-com

📌 Social Media Marketing Manager (Andheri East)
🏢 Thema Corporate Services
📍 Andheri East