Job Type: Full-time
Work Location: In person – Mumbai
Experience: 2–4 Years

Job description

Job Title: Assistant Manager – Digital Marketing & Content Strategy

About Us

BlimBee Tech Pvt. Ltd., a subsidiary of OOBEDU Pvt. Ltd., is building innovative AI- and AR-powered learning experiences for children. BlimBee aims to make learning more engaging, interactive and meaningful for kids while helping parents support their children’s learning journey.

OOBEDU Pvt. Ltd. is an award-winning technology and creative solutions company specialising in digital learning, mobile applications, Augmented Reality (AR), gamification and immersive experiences for leading global brands.

OOBEDU is the creator of Cadbury PlayPad, one of India’s largest AR app platforms, with 11 million+ users across the Play Store and App Store. Its expertise spans mobile applications, AR-based learning platforms, enterprise solutions and cutting-edge creative technology.

Visit: www.oobedu.com & www.blimbee.com

Role Overview

We are looking for a creative,



strategic and data-driven Digital Marketing professional who can independently plan, execute and analyse BlimBee’s marketing and social media activities.

This role is not limited to social media posting. The person will be responsible for ideation, research, campaign planning, content calendar, asset coordination, execution and ROI analysis.

Key Responsibilities

Marketing & Content Planning
- Research global and Indian best practices for kids’ learning, EdTech and parenting brands
- Ideate social media content, campaigns and marketing assets for BlimBee
- Develop monthly and quarterly marketing calendars
- Plan communication around festivals, events, holidays and occasions relevant to children and parents
- Develop market/segment-wise marketing ideas and campaigns

Campaign & Asset Management
- Prepare campaign proposals and presentations for management
- Create and maintain a marketing asset inventory
- Prepare creative briefs and coordinate wi

📌 Assistant Manager – Digital Marketing (Malad East)
🏢 OOBEDU
📍 Malad East