Key Responsibilities
Data, Analytics & Decision Support
- Own the full analytics stack, website, campaigns, social, email, so leadership always
works from one consistent, reliable source of truth.
- Translate raw data into clear, decision-ready insight, whats working, what isnt, and what
should happen next, not charts without a point of view.
- Proactively flag underperformance or opportunity before being asked, this role should
surface answers, not wait for questions.
- Ensure every resourcing or strategic comms decision leadership makes can be traced
back to real data, never assumption.
Website Ownership
- Maintain and continuously improve the OES website, including audience-segmented
landing pages for corporate CSR partners, government stakeholders, enrolling families,
and donors.
- Manage and update key trust-building tools on the site, certificate verification, impact
reporting features, and donor-facing interactive elements, as these are built out.
- From time to time, youll be handed a ready visual mockup or design reference, built
using AI design tools,
for a new page, section, or feature. Your job is to take that mockup
and build it live on our WordPress site, matching the layout, structure, and intent as
closely as possible, then flag anything that needs a developers help for advanced
functionality. The mockup is the brief, you make it real.
- Regularly update website content, landing pages, blog posts, and banners so the site
stays current, not static.
- Ensure the site remains mobile-responsive, quick-loading, and SEO-optimized, and
troubleshoot issues with timely fixes.
- Coordinate with external developers for advanced enhancements while owning
day-to-day content and page management independently.
Digital Marketing & Campaigns
- Own and maintain the digital content and campaign calendar, kept in sync with the wider
Communications calendar.
- Plan and execute campaigns across Google, Meta, and LinkedIn, built specifically for
OES’s dis
📌 Digital Marketing Executive (Kolkata)
🏢 Orion
📍 Kolkata