Key Responsibilities
- Plan, execute, and optimize paid marketing campaigns across
Meta Ads (Facebook & Instagram), Google Ads (Search, Display, Performance Max & YouTube), and LinkedIn Ads
.
- Generate
qualified leads
while maintaining target
CPL (Cost Per Lead), CAC (Customer Acquisition Cost), and ROAS (Return on Ad Spend)
.
- Develop full-funnel marketing strategies to drive awareness, lead generation, and customer conversions for premium matchmaking services.
- Manage monthly advertising budgets and allocate spends based on channel performance.
- Conduct continuous
A/B testing
on creatives, copy, landing pages, audience segments, and bidding strategies.
- Collaborate with the creative team to develop high-performing ad creatives, videos, banners, and landing pages.
- Monitor campaign performance daily and implement optimization strategies to improve conversion rates.
- Analyze customer behavior using
Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API, and CRM data
.
- Ensure accurate campaign tracking, attribution,



and event implementation across all digital platforms.
- Create audience segmentation, retargeting, lookalike audiences, and remarketing campaigns to maximize conversions.
- Work closely with the Sales and CRM teams to improve lead quality and conversion rates.
- Track and report key marketing KPIs including:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Lead-to-Sale Ratio
- Identify current customer acquisition channels, marketing opportunities, and growth experiments.
- Conduct competitor research and stay updated with the latest digital marketing trends and platform algorithm changes.
- Manage agency partners or freelancers, if applicable, ensuring timely execution and quality delivery.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.

Required Skills & Qualifications
- 4–5+ years of proven ex

📌 Performance Marketing Specialist (Gurugram)
🏢 WEDDING TALES MATRIMONY
📍 Gurugram