27 Aug
|
Achnet
|
Bengaluru
"
About the Role
We are seeking a senior, results-oriented IT Services Marketing Manager to lead and scale global marketing initiatives for our IT services and consulting business.
This role will drive brand positioning, demand generation, go-to-market strategy, and revenue-aligned marketing across North America, GCC, and other global markets. The ideal candidate brings hands-on experience in global B2B services marketing, including solid exposure to GCC markets
This is a strategic leadership role with hands-on execution, working closely with Sales, Leadership, Alliances, and Delivery teams across multiple geographies.
Key Responsibilities
Global Marketing Strategy & Leadership
Define and execute a global marketing strategy aligned with business growth objectives across North America, GCC, and emerging markets.
Develop region-specific GTM strategies tailored to global enterprise and mid-market segments.
Support international expansion initiatives, particularly in GCC markets.
Act as a strategic partner to global sales leadership to drive pipeline growth and revenue targets.
Lead and scale a multi-region marketing team and agency ecosystem.
Global Demand Generation & Revenue Marketing
Drive integrated global demand generation campaigns across digital and offline channels.
Design and execute ABM strategies targeting enterprise and government accounts globally, including GCC.
Localize campaigns for GCC markets considering regional business culture, procurement processes, and industry priorities.
Align closely with regional sales teams to optimize lead-to-revenue conversion.
Own and report on funnel metrics including MQLs, SQLs, pipeline influence, CAC, and marketing ROI.
Brand Positioning & Global Messaging
Strengthen global brand presence in IT services and consulting.
Develop differentiated messaging frameworks adaptable across regions, including GCC.
Position services effectively in digital transformation initiatives, especially within public s
📌 Marketing Manager (Bengaluru)
🏢 Achnet
📍 Bengaluru