About The Role

JOB DESCRIPTION

JOB TITLEBusiness Architect

LEVEL Level 7 Analytics Advisory Manager

Offering /Deal:Accenture Applied Intelligence

Location India

Reporting Structure

Reports to:Level 6 , Senior Manager

The Marketing & Digital Comm. Value Architect focuses on building b usiness cases that I dentify the value proposition that we as ACN can deliver to a current client /prospect using our Marketing & Dig. Comm. offering and the levers /services that we can deliver them through

Responsibilities
- Responsible for building a quantified value proposition outlining the expected benefits that we can drive for a client ( i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends
- Responsible for driving pursuit team/ deal team/client buy in into the value proposition and subsequent inclusion into the client response decks/evolution into outcome-based deals




- Responsible for managing a 4-member team of value architects and help them deliver cutting-edge business cases /ensure client buy-in
- Responsible for working with the pursuit team to assess the marketing & dig. Commerce operations maturity of a client ( w.r.t . 12-15 key marketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research
- Responsible for upkeep & refinement of industry benchmarks against the 12-15 marketing /dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive
- Responsible for working with SMEs to refin e the value proposition based on ACN experience of having driven it across clients with similar matu rity within the same industry
- Responsible for innovating on the approach/process to build value propositions to clients

Qualification

Expected Candidate Profile
- Total 8 - 1 2 years of experience in Digital Marketing /Digital Commerce , with understanding of typical business problem

📌 Global Song Market wide GM (Bengaluru)
🏢 Accenture
📍 Bengaluru