Role Overview:
Lead the strategy, execution, and adoption of digital acquisition initiatives to drive business growth, enhance customer experience, and enable operational excellence across channels.

Key Responsibilities:

1. Digital Acquisition Strategy Execution
- Define and drive the digital acquisition roadmap in alignment with business goals and channel priorities.
- Partner with channel leaders to identify opportunities, translate requirements into scalable solutions, and ensure successful implementation.

2. Digital Product Launch Platform Management
- Lead end-to-end delivery of digital product launches, ensuring adherence to timelines, quality standards, and business objectives.
- Establish solid vendor partnerships to incorporate external insights and continuously enhance platform capabilities.

3. Adoption Change Management
- Drive enterprise-wide adoption of digital initiatives across internal teams and external partners.
- Leverage technology to simplify processes, improve efficiency, and deliver superior stakeholder value.




- Monitor adoption metrics and proactively address gaps in usage, including digital sales enablement tools (e.g., handheld devices).

4. Worksite Lead Management Strategy
- Develop and implement worksite management frameworks to streamline lead generation and tracking.
- Collaborate with vendors and internal stakeholders to ensure seamless lead capture, integration, and flow across systems.

5. Project Program Leadership
- Identify and prioritize automation, cross-sell, and up-sell opportunities through data-driven insights.
- Lead cross-functional teams to deliver strategic initiatives on time and within scope.
- Ensure continuous alignment with vendors to incorporate best practices and evolving market trends.

6. Partner Integration Ecosystem Development
- Build and manage strategic relationships with channel partners, including digital aggregators.
- Oversee system integrations to ensure seamless connectivity, improved process ef

📌 Lead Projects (Mumbai)
🏢 Aditya Birla Insulators
📍 Mumbai