KEY RESPONSIBILITIES

Content Creation & Organic Marketing (core focus from day one)
- Design posters, flyers and banners for products, offers, festivals and promotions using tools like Canva/Photoshop.
- Shoot, edit and post short-form videos and reels for Instagram, Facebook and YouTube Shorts — product demos, offers, behind-the-scenes, customer testimonials.
- Plan and maintain a content calendar for all social media pages, planned at least a few weeks in advance.
- Write captions, hashtags and post copy in the brand's tone of voice for every post.
- Post consistently across Instagram, Facebook, WhatsApp and other channels, and respond to comments and DMs.
- Build and maintain a portfolio of posters, flyers, reels and other creatives produced, for review and feedback.
- Run organic lead-generation activity through WhatsApp broadcasts/status, Instagram/Facebook posts, community groups and engagement — no paid spend.
- Maintain the Google Business Profile — keep it updated, respond to reviews, and manage listing information.
- Track organic engagement metrics — reach, likes,



shares, comments, saves and follower growth — and share a weekly summary.

Paid Campaigns (added later, once organic content skills are proven)
- Set up and monitor small paid campaigns on Meta/Google Ads under guidance once organic content quality has been demonstrated consistently.
- Track basic paid campaign metrics such as cost per lead, cost per click and reach, and report on results.
- Scale budgets and campaign scope gradually as results and confidence in the candidate's skills grow.

Telecalling & Customer Engagement
- Call every recent lead promptly, within a set turnaround of it being generated — from digital marketing, walk-ins, referrals or any other source.
- Ask qualifying questions to understand requirement, budget and timeline before pitching.
- Make scheduled outbound calls to the existing customer database for renewals, repeat purchases and seasonal offers.
- Handle inbound calls

📌 Digital Marketing Assistant (Bhiwadi)
🏢 Abhinandan Exports
📍 Bhiwadi