Channel Distribution Management
- Identification of New Sourcing Model/ Market for scale up penetration
- Channel Partners Recruitment, activation productivity drive
- Drive channel engagement at Pan India / zonal level for maximizing Retail Secured wallet share
- Have regular reviews with channels on various business parameters such IRR, Cross sell, Bounce ratios, RCU etc.
- Drive empanelment of current channel partners to boost business
- Actively engage with Sales Team to execute distribution channel linked initiatives.
- Design and execute channel level commercials and incentives to drive business

Drive Productivity
- Drive optimal Tier wise productivity to maximize impact and business
- Conducting research and data analysis to inform business decisions and get same executed on field
- Drive the productivity of bottom quartile Sales Team along with help of training and Sales leadership team
- Existing Channel penetration drive APF Penetration drive




- Drive higher channel activation Productivity of existing/new channel amongst channels already empaneled with

New Growth Engines, New Initiatives and Ease of Business
- Scope new initiatives and projects for business growth drive the same with relevant teams
- Identifying bottleneck/support areas in discussion with Sales team

Market Intelligence Distribution Automation
- Competition Benchmarking: Build the intelligence to track Industry performance on Productivity other key metrics
- Identifying current market practices followed by competitors and adopt the best practices suited to ABFL
- Drive adoption of new portals with the Sales Team
- Post Sales: Distributor Portal, Employee Portal

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📌 Distribution Manager (Mumbai)
🏢 Aditya Birla Insulators
📍 Mumbai