Role & responsibilities
- Plan, create, and execute email marketing campaigns (newsletters, drip sequences, promotional mailers) and track open/click-through rates.
- Manage and grow outreach via WhatsApp marketing broadcast lists, automated flows, and customer engagement.
- Maintain and update the company website landing pages, blog content, SEO basics, and conversion tracking.
- Own LinkedIn presence organic content calendar, company page growth, and light paid campaigns.
- Collaborate with the sales team to align marketing campaigns with lead generation and pipeline goals.
Preferred candidate profile
- 2+ years of relevant experience in marketing; some exposure to sales or business development preferred.
- Hands-on experience with email marketing tools (e.g., Mailchimp, HubSpot, or similar).
- Familiarity with WhatsApp Business API/marketing tools is a plus.
- Basic understanding of website management (CMS platforms like WordPress; Google Analytics knowledge preferred).