- Own the
planning, execution, and performance tracking
of multi-channel alliance and partner marketing programs to drive awareness, demand generation, and pipeline.
- Work closely with the
partner Marketing team
to develop and co-create joint marketing assets, including presentations, emails, brochures, case studies, thought leadership, and solution collateral.
- Collaborate cross-functionally with
industry, vertical, and competency marketing teams
to ensure tight alignment with alliance priorities and maximize impact of joint GTM programs.
- Lead
project management
across alliance initiatives—prioritizing programs that support the overall alliances strategy, partner-specific plans, opportunity development, and account-based motions.
- Drive
large-scale industry events, executive forums, and customer roundtables
in collaboration with sales and partner teams.
- Support and manage
Analyst & Advisory Relations
activities related to the alliance,



including participation in studies, assessments, and briefings.
- Own
internal and external communications
for the alliance, including newsletters, customer/partner mailers, announcements, and press releases.
- Drive
top-of-the-funnel pipeline
contribution through integrated campaigns spanning digital, content, events, and ABM-led motions.
- Track, analyse, and report on campaign performance and partner marketing ROI, deriving insights to continuously optimize programs.

Profile : Candidate with 5-7 years relevant experience .
- Solid communication and stakeholder management skills with a
proactive, creative, and entrepreneurial mindset
.
- Excellent organizational and program management capabilities, with the ability to manage multiple initiatives in parallel.

📌 Associate -Partner Marketing (Noida)
🏢 Tech Mahindra
📍 Noida