Key Responsibilities
- Create social media posts, creatives and marketing materials
- Edit short-form videos for Instagram Reels, Facebook and YouTube Shorts
- Create engaging designs and videos for social media marketing campaigns
- Design promotional creatives, advertisements and client content
- Add captions, transitions, music, effects and basic motion graphics to videos
- Repurpose existing content into different formats for social media
- Work with the digital marketing team to create content based on campaign requirements
- Use AI tools to assist with content creation, design, image generation, video editing and creative ideation
- Follow brand guidelines and maintain visual consistency across designs and videos
- Coordinate with the digital marketing team and understand client requirements
- Make revisions based on feedback
- Manage multiple client projects and deliver creative work within deadlines
- Organize and maintain design and video project files
Skills to Prioritize
Must Have
- Junior-level knowledge of graphic design and video editing
- Good understanding of social media design and short-form video content
- Good knowledge of Canva
- Working knowledge of Adobe Creative Suite or similar design tools
- Experience with Premiere Pro, DaVinci Resolve, CapCut or similar video editing tools
- Good understanding of Instagram Reels, Facebook and YouTube Shorts
- Knowledge of social media creative sizes and formats
- Basic understanding of typography, layouts, colors and visual composition
- Creative thinking and attention to detail
- Positive understanding of AI tools for design, content creation and creative workflows
- Ability to use AI tools to improve productivity and generate creative ideas
- Ability to understand a brief and convert it into engaging designs and videos
- Ability to manage multiple tasks and meet deadlines
Good to Have
- Photoshop
- Illustrator
- After Effects / Motion Graphics