Digital Marketing Executive – KAROFI India

Location: Borivali, Mumbai
Employment Type: Full-Time
Experience: 1–3 Years
Department: Marketing

About KAROFI India

KAROFI India (Karotec Living) is part of KAROFI, a global water purification brand with 20+ years of experience and a presence across 50+ countries. We are building a up-to-date, digital-first consumer brand in India.

Job Summary

We are looking for a Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across Meta, Google, website, and social media. The role is hands-on and focused on lead generation, customer acquisition, brand growth, and data-driven marketing.

Key Responsibilities
- Plan and optimize Meta Ads and Google Ads campaigns.
- Manage lead generation campaigns and monitor CPL, conversions, ROI, and lead quality.
- Drive website traffic and support landing page and conversion optimization.
- Manage social media campaigns and monthly content calendars.
- Coordinate with designers, content creators, and sales teams.
- Track campaign, website, and social media performance.




- Prepare marketing reports and dashboards.
- Conduct competitor and market research.
- Support influencer marketing, events, and digital partnership initiatives.

Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in digital/performance marketing.
- Hands-on experience with Meta Ads and Google Ads.
- Understanding of lead generation, website marketing, and conversion optimization.
- Experience managing social media and content calendars.
- Strong analytical and communication skills.
- Proactive, detail-oriented, and result-oriented approach.
- Ability to manage multiple campaigns simultaneously.

Key Skills

Meta Ads | Google Ads | Performance Marketing | Lead Generation | Website Marketing | Campaign Optimization | Marketing Analytics | Social Media Marketing | Content Planning | ROI Tracking

Interested candidate

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