Role & responsibilities
- Develop and manage B2B HORECA accounts
- Identify hotels, restaurants and cafs and generate current business
- Achieve monthly/annual sales targets
- Build relationships with chefs, purchase managers, F&B; managers and owners
- Negotiate pricing, contracts and commercial terms
- Manage distributors/dealers where applicable
- Conduct product presentations and sampling
- Monitor competitor activity and market pricing
- Manage collections and outstanding payments
- Ensure product availability and timely delivery
- Develop key accounts and increase share of business