Job Title: Product B2B Marketing Specialist Location: Worli, Mumbai, Maharashtra, India Experience: 1-3 years Employment Type: Full time 5 days a week (hybrid after 3 mts.)
About the Company:
Qrata.ai is an HR-tech startup revolutionising global hiring for the world’s fastest-growing digital companies. By leveraging a proprietary framework and a managed hiring platform, Qrata enables organizations to seamlessly discover, screen, and onboard top-tier talent with unmatched efficiency. For job seekers, Qrata offers a transparent and competitive platform to showcase their skills and connect with global opportunities.
Partnering with renowned VC firms like Accel, Matrix, Sequoia, and Lightspeed, Qrata has collaborated with over 500 leading startups worldwide, sourcing and hiring from the top 5% of talent to fuel their growth and innovation.
Role Overview
As a Product B2B Marketing Specialist, you will own the strategy and execution of content-driven marketing campaigns. Your goal is to attract startup founders, HR professionals, and investors while forging B2B partnerships with influencers,
organizations, and communities. You’ll also oversee the distribution of our GTM (Talent Pool) to drive product-led growth and generate potential clients.
Key Responsibilities
1. Content Strategy & Creation
● Develop and execute an engaging B2B content marketing strategy tailored to startup founders, HRs, and VCs.
● Create high-quality content such as newsletters, and LinkedIn posts.
● Craft messaging that highlights the value of our talent pool and product offerings.
2. GTM & Growth Marketing
● Distribute and market our Talent Pool to potential clients using data-driven GTM strategies.
● Optimize product marketing materials to drive inbound leads and product adoption.
● Run email, social media, and paid campaigns to nurture prospects and retain clients.
● Develop sales enablement content (decks, one-pagers, battle cards) for business development teams.
3. Partnerships
📌 ProductB Marketing Specialist (Mumbai)
🏢 Qrata
📍 Mumbai