AI/ML Engineer – GEO (Generative Engine Optimization) Bajaj Finserv | Pune (In-Office)

Key Details

Company: Bajaj Finserv

Role Level: L4 – Software & Technology

Experience: 1–4 years

Location: Pune (Mantri Business Park, Viman Nagar)

Work Model: In-Office, 5 days/week

Compensation (CTC): ₹12–20 LPA (Fixed 80% · Variable 20%)

Notice Period: Maximum 30 days

Openings: 5 Positions

About the Role

Bajaj Finserv is looking for a hands-on AI/ML Engineer to join its Generative Engine Optimization (GEO) charter — a fast-emerging discipline focused on how content, products, and brands are discovered, ranked, and surfaced through AI-driven search and conversational interfaces (LLM-powered assistants, answer engines, and generative search experiences). You will work at the intersection of ML engineering, semantic search, and content strategy to help Bajaj Finserv's digital presence perform strongly across AI-first discovery surfaces.

Key Responsibilities
- Build and refine rank-modelling approaches tailored to GEO (Generative Engine Optimization) use cases.




- Design and optimize for AI-driven search interfaces, conversational queries, and generative search experiences (GEO / AEO / SGE).
- Work hands-on with prompt engineering, embeddings, vector search, and RAG (Retrieval-Augmented Generation) pipelines.
- Apply a deep understanding of how modern search engines and AI systems rank and generate responses, including semantic search and entity-based optimization.
- Evaluate and work within LLM ecosystems such as ChatGPT, Google Gemini, and similar platforms to understand response generation and ranking behavior.
- Structure content for AI consumption — schema markup, context building, and knowledge representation — to improve visibility in generative answers.
- Partner with cross-functional teams (content, product, and engineering) to embed GEO best practices into Bajaj Finserv's digital ecosystem.

Mandatory Requirements
- Robust AI/ML Engineer background with direct,

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