Role Overview

We are looking for an experienced Social Media Strategist who can independently manage the complete social media requirements of multiple clients. The candidate should have robust experience in strategy, platform-wise content planning, content calendars, organic growth, post boosting, execution, coordination and performance analysis.

Key Responsibilities:

* Develop and execute social media strategies aligned with each client's business objectives, brand positioning and target audience.

* Manage multiple client accounts across Instagram, Facebook, LinkedIn, YouTube and X/Twitter.

* Create monthly platform-wise content calendars with the right mix of Statics, Carousels, Reels, Stories, Shorts, Videos and other relevant formats.

* Plan platform-specific content rather than using the same communication across all social media channels.

* Develop strategies to improve organic followers, reach, engagement and overall brand visibility.

* Identify relevant and high-performing posts for boosting, define suitable audiences and monitor boosted-post performance.





* Stay updated on social media trends, platform changes, content formats, competitor activities and audience behaviour.

* Conceptualise social media campaigns, topical content, brand initiatives and engagement ideas.

* Prepare clear content and creative briefs for copywriters, designers and video teams.

* Review copies, creatives and videos to ensure they are aligned with the brand strategy and suitable for the respective platform.

* Monitor comments, messages, mentions and audience engagement across social platforms.

* Track account performance including follower growth, reach, engagement, impressions, video views and content performance.

* Prepare weekly/monthly performance reports with insights and recommendations for improving future content.

* Coordinate with clients and internal teams to ensure timely planning, approvals, publishing and execution.

* Independently handl

📌 Social Media Strategist (Hyderabad)
🏢 MaidenDrop Advertising
📍 Hyderabad