Role Overview

The Growth Marketing & Category Insights Manager will help Brillare identify where

to play, what to launch, and how to take products to market. This role combines

category analysis, consumer and competitor intelligence, new product development

marketing, launch planning, and commercial insight. The ideal candidate can move

from research and spreadsheets to a clear recommendation, and then help turn that

recommendation into an executable growth plan.

Key Responsibilities
- Track category growth, emerging consumer needs, price bands, formats, claims, ingredients, channels, and competitive activity across beauty and personal care.
- Build structured competitor maps covering portfolio, pricing, communication, content, launches, offers, distribution, reviews, and marketplace performance.
- Translate marketplace, social, search, sales, consumer, and field inputs into transparent category insights and growth opportunities.
- Partner with product and R&D; teams on NPD opportunity sizing, concept development, proposition, claims hierarchy, naming, pricing,



pack architecture, and launch readiness.
- Develop go-to-market plans for new launches, including audience, channel role, communication hierarchy, content requirements, sampling, influencer, marketplace, salon, and retail inputs.
- Prepare category reviews, launch trackers, monthly business analyses, and leadership-ready recommendations.
- Identify growth gaps across acquisition, conversion, repeat, assortment, pricing, and communication, and recommend tests to address them.
- Work with performance, social, e-commerce, sales, and creative teams to ensure insights are converted into briefs and market actions.
- Monitor launch performance against agreed KPIs and document learnings for future products and campaigns.

Required Skills & Qualifications
- 0-2 years of experience in growth marketing, category management, consumer insights, brand strategy, e-commerce, or business analytics.
- Strong analytical ability

📌 Content Strategist Executive (Shilaj)
🏢 Brillare science
📍 Shilaj