Job Details

Job type: Full Time

Department: SriMandir (Pooja Chadava)

Work type: On-Site

Location: Bangalore
Category / Growth Manager D2C

*One growth loop: bring demand in shape the assortment price promote time it to the devotional calendar. You own all four.*

Experience: 4 5 years
Role Overview

You own growth and category for Sri Mandir's own D2C channel end-to-end. It's a full-loop role: you generate the demand, decide the assortment (how deep within a category, how wide across categories), set the price and promotion, and orchestrate all of it against India's devotional calendar, the rhythm that drives this business. You run the store like a PL and grow it.
What youll own
- 1 Category vertical horizontal thinking. Build the assortment on two axes: Vertical (go deep): depth and premium ladders within winning categories, drive the NPD pipeline (recent SKUs, variants, price tiers). Horizontal (go wide): expand into new categories, cross-sell and basket expansion decide what to add, what to scale, and what to cut.
- 2 Pricing promotion.



Set the pricing and margin architecture per category; design the discounting, offers and bundling that grow volume without eroding margin.
- 3 Calendar planning. Build and run the festive / muhurat / seasonal calendar (Sawan, Navratri, Diwali and the rest) as the operating rhythm - plan launches, campaigns, inventory and promotions against each peak, well ahead of time.
- 4 Demand generation (Marketing). Own the funnel end-to-end - traffic (performance marketing across Meta / Google), on-site / in-app conversion, and repeat (CRM, notifications, WhatsApp). Partner with performance and creative teams; own the growth number, CAC and ROAS.
What success looks like (first 6 12 months)
- D2C revenue and growth at or above plan; category contribution up.
- AOV and repeat-purchase rate rising, with healthy CAC / ROAS.
- Margin held while scaling volume, pricing and promo discipline.
- Calendar-led launches shipped on time, with demand ca

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