Role Overview

We are looking for a Paid Marketing specialist to manage and optimize Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You'll be responsible for running profitable, performance-driven campaigns end-to-end from strategy and setup to daily optimization and reporting while using AI tools to work smarter and faster.

Highlights :
- Position Title:
Paid Marketing Specialist
- Exp:
2+ years
- Job Location:
Remote/Onsite
- Shift Timings:
7.00PM - 4.00AM (IST)

Roles & Responsibilities
- Manage and optimize Google & Meta ad campaigns for international e-commerce and service-based clients.
- Develop and refine paid advertising strategies focused on ROI and profitability
- Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization.
- Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.
- Track and analyze campaign performance, and share transparent weekly/monthly reports with insights and recommended actions.
- Run A/B tests on creatives,



landing pages, and ad copy to improve conversion performance.
- Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team.
- Use AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimization efficiency.

Requirements

Must-Have Requirements
- Strong expertise in Google Ads and Meta Ads, with proven performance results.
- Experience with international e-commerce and service-based projects.
- Good understanding of AI tools for ad creation, workflow support, reporting, and optimization.
- Practical exposure to tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar AI platforms as part of day-to-day marketing work.
- Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.
- Ability to manage multiple projects efficiently in a fast-pac

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