Key Responsibilities
Build and maintain monthly social media content calendars aligned to each client’s objectives and brand voice
Coordinate captions, static creatives, carousels, reels, stories, and campaign moments with Content and Design teams
Schedule and publish content across relevant platforms including Instagram, Facebook, LinkedIn, and YouTube where applicable
Manage community responses, comments, DMs, escalation points, and basic online reputation hygiene
Track platform trends and recommend relevant content formats without compromising brand consistency
Prepare monthly organic social performance summaries covering reach, engagement, follower quality, top content, and next actions
Manage multiple client calendars and approvals without missed posting dates




Must-Have Skills / Screening Criteria
Strong platform-native understanding of Instagram, Facebook, and LinkedIn
Valuable copy judgement and ability to write/edit concise social captions
Organised content-calendar and approval-management skills
Comfortable using social scheduling/publishing tools and platform insights
Able to distinguish meaningful engagement from vanity metrics
Good to Have
Basic Canva/Figma skills for quick adaptations or briefing creatives
Hands-on experience with reels/short-form video coordination
Experience with education, B2C, D2C, or founder-led brands

📌 Social Media Strategist (India)
🏢 GladOwl Web Solutions
📍 India