About the Role

We’re looking for a performance-driven SEO Specialist to own organic growth across technical SEO, content, search visibility, and emerging AI search. This role is based in Baner, Pune, and offers the prospect to drive meaningful impact by improving rankings, qualified organic traffic, leads, and conversions while staying at the forefront of how search is evolving.
Key Responsibilities
SEO Strategy & Content
- Conduct keyword research, intent analysis, clustering, and competitor gap analysis.
- Build SEO content roadmaps aligned with business goals.
- Optimize existing content for rankings, CTR, engagement, and conversions.
- Build topical authority through content clusters and strategic internal linking.
Technical SEO
- Conduct regular technical SEO audits.
- Identify and resolve crawling, indexing, canonical, duplicate content, and broken-link issues.
- Optimize Core Web Vitals, page speed, mobile experience, XML sitemaps, and robots.txt.
- Implement and manage relevant Schema Markup and Structured Data.
AI Search / AIO / GEO




- Improve brand visibility across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and emerging search experiences.
- Optimize content for AI discoverability, citations, and entity understanding.
- Track emerging AI search opportunities and experiment with new optimization approaches.
Authority & Off-Page SEO
- Build high-quality backlinks through digital PR, outreach, guest content, and relevant industry opportunities.
- Strengthen domain and topical authority.
- Collaborate with content and PR teams to improve overall search visibility.
Local & Entity SEO
- Improve visibility for location-based searches where relevant.
- Strengthen brand/entity consistency across search platforms.
- Manage Local SEO, Google Business Profile, and location-specific opportunities.
Analytics & Growth
- Track organic traffic, rankings, CTR, leads, conversions, and revenue.
- Utilize Google Search Console, GA4, SEMrush/Ahrefs, Screamin

📌 SEO Specialist (Pune)
🏢 Thrivetribe Wellness Solutions
📍 Pune