Creating awareness through articles, blogs, and industry events and conferences.

- Running digital lead generation campaigns for recent customer acquisition (industry-wise/region-wise).
- Lead nurturing via email sequences, video marketing, newsletters, and webinars.
- Developing case studies, testimonials, and value demos to drive conversions.

Online Sales Enablement

- Communicating value propositions and creating online sales tools, training materials, and collaterals.
- Facilitating webinars.
- Developing and deploying digital content to enable the customer journey from awareness to conversion and drive customer engagement.
- Collaborating with Sales, Inside Sales, and Customer Success teams to execute integrated marketing campaigns.

Subscriber Engagement and Retention

- Designing marketing initiatives, sales promotions, and product promotions to drive continuous business growth on the platform.
- Implementing marketing touchpoints to activate inactive subscribers.

Customer Events Tradeshows

- Expanding regional penetration in industrial areas by participating in local industry events, roadshows,



and exhibitions.

Customer Surveys and Insighting

- Conducting regular customer feedback surveys and interviews to gather customer insights.

Ideal Candidate Profile General Background

- Graduate/Postgraduate in Marketing Management/Communication.
- Demonstrated experience in B2B SaaS marketing, product marketing, or B2B industrial marketing.
- Hands-on experience in email marketing, webinars, and online lead generation.
- Preferred industry experience: B2B SaaS Marketing, E-Commerce.

Technical Competency

- Knowledge of MS Office applications.
- Experience with email marketing and WhatsApp marketing tools.
- Proficiency in Canva or other design tools.
- Content writing skills preferred.

Presentation/Communication Skills

- Strong written and verbal communication skills.
- Ability to communicate effectively with both external and internal customers.

Soft Skills

- Confident and assertive.
- Analytical mindset.
- Team player.

📌 E-Commerce Marketing Executive (Pune)
🏢 Biofuelcircle
📍 Pune