Key Responsibilities

- Product Adoption
- Develop and execute product adoption strategies, including onboarding flows and feature discovery campaigns.
- Identify user personas and map their adoption journeys to uncover aha moments.
- Collaborate with product teams to refine features based on user feedback.
- Design and implement Go-To-Market (GTM) strategies for new features or products.
- User-Centric Documentation
- Create detailed onboarding guides, API documentation, and troubleshooting manuals.
- Ensure documentation aligns with user needs and technical accuracy.
- Develop content that simplifies complex technical concepts for non-expert users.
- Update documentation based on feedback from users and support teams.
- Product Copywriting
- Craft persuasive copy for product, onboarding journey, in-app notifications and product tours.




- Write targeted content that highlights key features and perks for different user personas.
- A/B test messaging to optimize conversion rates during the adoption journey.
- Data-Driven Decision Making
- Analyze key metrics such as activation rates, retention rates, and time-to-value (TTV) to optimize strategies.
- Use analytics tools like Mixpanel, among others to track user behavior and engagement.
- Cross-Functional Collaboration
- Work closely product teams to align efforts toward increasing adoption rates.
- Foster a culture of collaboration to ensure cohesive messaging and execution.

📌 Product Marketing Manager (Product Adoption) (Secunderabad)
🏢 Keka Technologies
📍 Secunderabad