Key Responsibilities

- Product Positioning & Strategy
- Develop and execute compelling positioning strategies for diverse products and modules.
- Lead efforts in segmentation, targeting, and positioning to ensure alignment with market needs and customer profiles.
- Collaborate with cross-functional teams to craft messaging that resonates with target audiences.
- Own the website.
- Pricing Strategy & Management
- Take ownership of the end-to-end pricing process, including conducting price elasticity analysis.
- Design and implement dynamic pricing strategies tailored to different geographies and market conditions.
- Continuously evaluate pricing effectiveness to maximize revenue potential. This includes module packaging
- Market Research/Analysis & Go-To-Market Strategy
- Conduct competitive analysis and refine positioning strategies for the US,



India, and other global markets.
- Develop comprehensive Go-To-Market (GTM) playbooks to guide product launches and market entry strategies.
- Monitor market trends, customer insights, and competitor activities to inform strategic decisions.

Candidate Requirements

- Extensive experience in product marketing, ideally at a senior or leadership level.
- Solid expertise in developing positioning frameworks, pricing strategies, and GTM plans.
- Proven ability to navigate global markets with a focus on the US, India, and emerging markets.
- Excellent communication and stakeholder management skills.

📌 Product Marketing Manager (Chennai)
🏢 Keka Technologies
📍 Chennai