Job Type: Full-time

Remote: Hybrid

JOB OPENING | General Trade Sales Manager AP State-wide | Build & Own the GT Channel | ₹10–15 LPA Location Vijayawada, AP | Territory: Andhra Pradesh State-wideReporting To Managing DirectorCTC Range ₹15 – 18 Lakhs per annum (Fixed + Performance Variable)Employment Type Full-time | PermanentIndustry Bakery / FMCG FoodFunction General Trade Sales & DistributionYear 1 Focus Krishna, Guntur, East Godavari, West Godavari — 10,000+ outlets About V M Bakery Products Pvt LtdV M Bakery Products Pvt Ltd is one of Andhra Pradesh's leading industrial packaged bakery manufacturers, operating under the Just Breads brand from our facility in Vijayawada's Industrial Estate. With a 15 MT/day production capacity, we supply institutional clients, modern trade retailers, and Q-commerce platforms across the state. We are now building a full-scale General Trade distribution network and are looking for a driven sales leader to build this vertical ground up.The OpportunityThis is a greenfield builder role. You will be the first General Trade Sales Manager at Just Breads — responsible for architecting and executing our GT distribution strategy across Andhra Pradesh with a specific mandate for deep rural penetration. You report directly to the Managing Director and carry full channel P&L; accountability.Key Responsibilities1. Distribution Network Build-Out• Appoint, onboard, and manage super-stockists and distributors across Krishna, Guntur, East and West Godavari districts in Year 1; phased expansion to remaining AP districts in Year 2–3• Execute a hybrid GTM model — company-owned beat routes in key urban centres, distributor-led last-mile in semi-urban and rural markets• Build retail coverage to 10,000+ outlets in Year 1 — kirana stores, bakeries, tea stalls, and local grocery chains• Design beat plans, route maps, and van sales schedules for granular rural market penetration2. Sales Execution & Target Achievement• Own monthly, quarterly,



and annual primary and secondary sales targets for the GT channel• Drive numeric distribution (ND%) and weighted distribution (WD%) targets across the territory• Ensure product freshness compliance — shelf rotation, returns management, and wastage control within norms for short shelf life bakery products• Execute trade promotions, visibility drives, and outlet-level activations3. Team Building & Leadership• Recruit, train, and manage a field sales team — Area Sales Executives, Sales Representatives, and Van Sales Agents• Set individual targets, conduct field accompaniments, and drive a performance-first culture• Build a capable second line of leadership to support territory expansion4. Distributor & Channel Management• Negotiate trade margins, credit terms, and performance incentives with distributor partners• Monitor distributor health — inventory levels, claims, ROI, and secondary sell-through• Resolve channel conflicts and ensure smooth product flow from depot to last-mile retail5. Market Intelligence & Reporting• Track competitor activity, pricing, and schemes; share actionable intelligence with MD• Provide weekly sales MIS, outlet-level data, and market feedback• Identify whitespace — current geographies, outlet segments, and product-market opportunitiesWhat We’re Looking ForExperience• 8–14 years of progressive GT sales experience in FMCG food categories• First preference: Bread / bakery / rusk / biscuit / cake — candidates who understand short shelf life, high-frequency replenishment, and freshness discipline• Second preference:



FMCG food & beverages — Britannia, ITC, Parle, Contemporary Foods, or equivalent national/regional FMCG companies• Minimum 5 years in Andhra Pradesh markets is mandatory — deep knowledge of AP retail trade dynamics, rural buying behaviour, and regional distribution networks• Proven track record of building GT distribution from scratch or significantly expanding coverage in underpenetrated geographies• Experience managing and growing field sales teams of 10+ peopleSkills & Competencies• Command of GT sales fundamentals — beat planning, outlet expansion, ND%, WD%, shelf management• Hands-on understanding of short shelf life product operations — freshness control, returns, van loading discipline• Distributor management and trade negotiation capability• Sales reporting and MIS proficiency (Excel / field sales apps)• Entrepreneurial mindset — comfortable building systems and processes from zero• Fluency in Telugu is essential; working knowledge of English requiredEducation• Graduate in any discipline (mandatory)• MBA / PGDM in Sales & Marketing preferred — strong field credentials can substituteWhat We Offer• ₹10–15 LPA fixed compensation based on experience and fitment• Performance-linked variable pay tied to distribution and revenue milestones• Travel allowance and field expense reimbursement• Direct reporting line to MD — fast decisions, zero bureaucracy• A rare opportunity to build and own a GT channel vertical from the ground up in a growing regional FMCG brand• Company operational support for van sales infrastructure and depot networkHow to ApplySend your CV with subject line: “GT Sales Manager – AP” [email protected] candidates with relevant FMCG/bakery GT experience in Andhra Pradesh will be contacted. V M Bakery Products Pvt Ltd | CIN: U15412AP2012PTC080828 | Industrial Estate, Vijayawada, Andhra Pradesh

📌 Regional Sales Manager (Krishna)
🏢 V. M BAKERY PRODUCTS PVT .
📍 Krishna