JOB DESCRIPTION – DIGITAL MARKETING EXECUTIVE

Company: BEST MONEY GOLD JEWELLERY PVT LTD
Department: Digital Marketing
Designation: Digital Marketing Executive
Location: Chennai, Tamil Nadu
Experience: 1–3 Years
Employment Type: Full-time

Job Summary

We are looking for a creative and results-oriented Digital Marketing Executive with strong knowledge of SEO, AEO, Social Media Marketing, Google Ads, Meta Ads and Content Marketing. The candidate will be responsible for improving the company's online visibility, search rankings, website traffic, customer engagement and lead generation.

Key Responsibilities

Digital Marketing

- Plan, execute and monitor digital marketing campaigns.
- Develop strategies to increase brand awareness and online visibility.
- Research market trends, competitors and customer behaviour.
- Monitor campaign performance and prepare regular reports.
- Identify recent digital marketing opportunities for business growth.

SEO – Search Engine Optimization

- Develop and implement on-page and off-page SEO strategies.
- Conduct advanced keyword research and search intent analysis.
- Optimize website pages, titles, Meta descriptions, headings and content.
- Improve website rankings and organic search traffic.
- Conduct competitor and SERP analysis.
- Build and manage quality backlinks.
- Perform technical SEO audits and identify website issues.
- Optimize internal linking and website structure.
- Monitor Google Search Console and Google Analytics.
- Track keyword rankings, organic traffic and conversions.
- Optimize website content for local SEO and Google Business Profile.

AEO – Answer Engine Optimization

- Develop content optimized for answer engines and AI-powered search.
- Identify common customer questions and create clear, useful answers.
- Optimize FAQs and question-based content.




- Optimize content for featured snippets and answer-based search results.
- Implement relevant schema mark-up and structured data.
- Improve content clarity, relevance and topical authority.
- Monitor visibility across AI-powered and answer-based search experiences.
- Stay updated with AI search and AEO trends.

Social Media Marketing

- Manage company social media platforms including Instagram, Facebook and YouTube.
- Plan and publish posts, reels, stories and promotional content.
- Develop and maintain a social media content calendar.
- Monitor followers, reach, engagement and content performance.
- Identify current social media trends and implement relevant strategies.

Google Ads & Meta Ads

- Plan, create and manage Google Ads and Meta Ads campaigns.
- Conduct keyword and audience research.
- Create effective ad copy and campaign creatives.
- Monitor ad budgets, clicks, leads, conversions and ROI.
- Optimize campaigns based on performance.
- Conduct A/B testing to improve campaign results.

Content Marketing

- Develop SEO/AEO-friendly website content and blog topics.
- Coordinate with content creators, designers and video editors.
- Create or coordinate captions, articles, blogs and promotional content.
- Ensure content is useful, engaging and aligned with the company's brand.
- Develop content based on customer search queries and intent.

Analytics & Reporting

- Monitor website traffic, rankings, leads and conversions.




- Analyze SEO, AEO, social media and advertising performance.
- Prepare weekly and monthly digital marketing reports.
- Track KPIs and provide actionable recommendations.
- Identify areas for improvement based on data.

Required Qualifications

Educational Qualification

- Bachelor's degree in Digital Marketing, Marketing, Business Administration, Mass Communication, Computer Applications or a related field.
- Certification in Digital Marketing, SEO, Google Ads or Meta Ads is an added advantage.

Experience

- 1–3 years of relevant experience in Digital Marketing.
- Robust practical experience in SEO and AEO.
- Experience with Google Ads, Meta Ads and Social Media Marketing is preferred.

Required Skills

- Digital Marketing
- Advanced SEO
- AEO – Answer Engine Optimization
- Keyword Research
- Search Intent Analysis
- Technical SEO
- On-Page & Off-Page SEO
- Local SEO
- SERP Analysis
- Backlink Building
- Schema Mark-up / Structured Data
- Google Search Console
- Google Analytics
- Google Ads
- Meta Ads
- Social Media Marketing
- Content Marketing
- Competitor Analysis
- Lead Generation
- Analytics & Reporting

Preferred Candidate

The ideal candidate should be able to independently handle:

Digital Marketing + Advanced SEO + AEO + Google Ads + Meta Ads + Social Media Marketing + Content Marketing + Analytics & Reporting

Candidates with proven SEO/AEO results, digital marketing campaign experience and a strong portfolio will be preferred.

Job Type

Full-time

Location

Royapettah, Chennai, Tamil Nadu.

Contact Details

Divya thulasi

HR Department

ph no: +91-XXXXXXXXXX

email id : [email protected]

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 BEST MONEY GOLD
📍 India