Key Responsibilities

Instagram & Content Strategy

- Own LetsGoa’s Instagram channel end-to-end.
- Plan and manage monthly content calendars.
- Create and manage Reels, Stories, Carousels and engaging captions.
- Develop storytelling-led content around Goa, including hidden places, experiences, travellers, hotels, activities, local businesses and events.
- Shoot and source content from locations across Goa.
- Coordinate with hotels, activity partners, vendors, creators and other stakeholders for content shoots.
- Develop recurring content series and formats that encourage followers to engage, save and share.
- Monitor Instagram trends, formats and audio and adapt relevant trends quickly for travel content.

Social Media & Business Growth

- Develop Instagram strategies that generate enquiries without making the content overly sales-focused.
- Create effective Story CTAs, DM prompts and link-in-bio journeys.
- Monitor and manage the DM-to-enquiry funnel and coordinate with the sales/operations team for lead handovers.
- Develop Instagram-first campaigns for new activities, hotels, packages, seasonal offers and travel products.
- Identify and manage collaborations with Goa-based creators and micro-influencers.
- Track and report Instagram performance, including follower growth, engagement, enquiries and conversions.

On-Ground Content Creation

- Visit hotels, activity locations, beaches, events and other destinations across Goa for content creation.
- Shoot basic photo and video content using a smartphone/camera.
- Brief and coordinate with photographers, videographers and content creators when required.
- Edit short-form videos/Reels using tools such as CapCut, InShot or similar platforms.

Strategy & Competitor Analysis

- Bring new and proactive social media ideas every week.
- Understand business priorities and convert them into social-media campaigns.
- Monitor competitors and Goa-based travel, hospitality and lifestyle brands.
- Identify content opportunities and trends that can improve LetsGoa’s visibility and engagement.





Paid Social Media – Secondary Responsibility

- Boost high-performing organic content.
- Support simple Instagram advertising campaigns when required.
- Coordinate with the digital marketing team for paid campaigns.
- Ensure campaigns have trackable links/UTMs wherever applicable.

Must-Have Requirements

- 3–5 years of hands-on experience in Instagram/social media management.
- Experience with a consumer-facing brand is preferred.
- Candidates from Travel, Hospitality, Tourism, Lifestyle, Hotels, Resorts or related industries will be preferred.
- Strong understanding of Instagram Reels, Stories, Carousels, trends and content formats.
- Proven ability to create engaging, storytelling-led content.
- Portfolio of Instagram accounts/campaigns personally managed or grown is mandatory.
- Candidates should be able to demonstrate measurable results such as follower growth, engagement, enquiries, leads or sales.
- Basic shooting and video editing skills.
- Comfortable creating content on location and appearing on camera when required.
- Strong communication and copywriting skills.
- Ability to work independently and take ownership.
- Robust understanding of Goa and its travel ecosystem will be an advantage.
- Must be based in Goa or willing to relocate.
- Willingness to work on-site and travel locally across Goa for shoots and content creation.

Preferred Qualification:

- Experience with travel booking platforms, hotels, resorts, tourism brands or hospitality businesses.
- Experience managing WhatsApp-based lead/enquiry funnels.
- Basic knowledge of Meta Ads Manager.
- Familiarity with Goa’s destinations, seasons, traveller segments and local experiences.

What We Are Looking For

We are looking for someone who is creative, proactive and business-minded — not someone who simply posts content according to a calendar.

You should be able to look at Goa and think: “This could be a Reel.”

And then turn that idea into content that people want to watch, save, share, enquire about and ultimately book.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Social Media Strategist (Panaji)
🏢 LetsGoa
📍 Panaji