Technical Content & Digital Marketing Specialist

Company: iZOOlogic
Experience: 3+ Years
Employment Type: Full-Time
Location: Jaipur / On-site
Department: Marketing
Industry: Cybersecurity / Enterprise Technology

About iZOOlogic

iZOOlogic is a cybersecurity company delivering advanced threat intelligence, cybersecurity research, digital risk protection and incident response capabilities to enterprise and government organizations.

We are looking for a Technical Content & Digital Marketing Specialist who can bridge the gap between our Product, Development, SOC, Sales and Marketing teams and transform complex cybersecurity capabilities into compelling, professional and business-focused content.

This role is ideal for someone who combines strong technical writing skills with hands-on B2B digital marketing experience and can independently manage content across multiple digital channels.

Role Overview

As a Technical Content & Digital Marketing Specialist, you will be responsible for developing technical and marketing content, managing website and social media content, executing email campaigns, supporting SEO initiatives and managing paid digital campaigns such as Google Ads.

You will work closely with Product Managers, Developers, SOC/CTI teams and Sales to understand our products, technologies and cybersecurity capabilities and translate them into content that customers, partners and prospects can easily understand.

Key Responsibilities1. Technical Product & Marketing Content

- Create and maintain product brochures, datasheets, solution briefs, case studies, whitepapers and sales collateral.
- Translate complex technical features into clear, customer-focused messaging.
- Develop product positioning, value propositions and feature-to-benefit content.
- Work closely with Product and Development teams to understand product capabilities and updates.

2. Website & Content Management

- Manage and regularly update website content, including:
- Product pages
- Service pages
- Blogs
- Landing pages
- Technical resources
- Case studies
- Coordinate with Web Developers for website publishing and improvements.
- Identify opportunities to improve website content, conversion and user experience.

3. Cybersecurity Content & Thought Leadership

- Develop high-quality cybersecurity content covering areas such as threat intelligence, cyber threats, digital risk, dark web intelligence, attack surface management and incident response.
- Convert technical research and security insights into market-facing articles and thought leadership.
- Support the creation of industry reports, newsletters and security awareness content.

4. Social Media Marketing

- Develop and execute B2B social media strategies, particularly on LinkedIn.




- Create content calendars and campaigns aligned with company, product and industry objectives.
- Develop engaging posts, technical insights, product announcements, company updates and thought-leadership content.
- Monitor engagement and optimise content based on performance.

5. Email Marketing & Lead Nurturing

- Plan and execute email marketing campaigns and newsletters.
- Develop product announcements, customer communications and promotional campaigns.
- Support lead-nurturing campaigns in coordination with Sales and Business Development teams.
- Track email performance including open rates, click-through rates and conversions.

6. Google Ads & Paid Digital Marketing

- Plan, execute and optimise Google Ads / paid search campaigns.
- Conduct keyword research and develop relevant ad copy.
- Manage campaign targeting, budgets, landing pages and performance.
- Monitor metrics such as CTR, CPC, conversions, cost per lead and ROI.
- Continuously optimise campaigns to improve lead generation and marketing efficiency.

7. SEO & Organic Growth

- Apply on-page and technical SEO best practices to website and content.
- Conduct keyword research and identify content opportunities.
- Optimise website pages, blogs, metadata, headings and other relevant SEO elements.
- Monitor organic traffic, rankings and content performance.

8. Product & Development Collaboration

- Work directly with Product Managers, Developers and SOC/CTI teams.
- Understand new product features, technical capabilities and security use cases.
- Convert technical information into customer-facing marketing material.
- Ensure all technical claims and product information are accurate.

9. Sales & Partner Enablement

- Create and maintain professional marketing collateral for Sales, Business Development and Channel/Partner teams.
- Support sales teams with product presentations, brochures, solution briefs and campaign materials.
- Ensure marketing materials remain current and aligned with product positioning.

10. Marketing Analytics & Performance

- Track and analyse:
- Website traffic
- Organic performance
- Social media engagement
- Email campaign performance
- Google Ads performance
- Lead generation
- Campaign conversions
- Prepare regular performance reports and identify areas for improvement.

11. Brand & Content Governance

- Maintain consistent brand voice,



messaging and visual/content standards across all channels.
- Ensure marketing communication is professional, technically accurate and aligned with company positioning.
- Maintain an organised repository of current product and marketing collateral.

Required Skills & Experience

- 3+ years of experience in B2B technology marketing, technical content, digital marketing or a similar role.
- Excellent written and verbal English communication.
- Strong technical writing and content development skills.
- Ability to understand and simplify complex technical concepts.
- Hands-on experience with:
- Website content management
- SEO
- LinkedIn/social media marketing
- Email marketing
- Google Ads / paid search
- Content marketing
- Marketing analytics
- Strong understanding of B2B lead generation and digital marketing funnels.
- Ability to work directly with technical and non-technical stakeholders.
- Strong research, proofreading and attention-to-detail skills.
- Ability to manage multiple content and marketing activities simultaneously.

Preferred / Good to Have

- Experience in Cybersecurity, SaaS, Enterprise Technology or IT services.
- Understanding of cybersecurity concepts such as Threat Intelligence, SOC, CTI, Dark Web, Attack Surface Management, Incident Response, Malware or Digital Risk Protection.
- Experience creating technical whitepapers, research reports or cybersecurity content.
- Familiarity with Google Analytics / GA4, Google Search Console, Google Ads and SEO tools.
- Experience with CMS platforms such as WordPress or similar.
- Basic understanding of marketing automation or CRM platforms.
- Experience working with B2B technology or enterprise customers.

What We Are Looking For

We are looking for someone who is:

- Technically curious and willing to understand cybersecurity products.
- A robust writer and storyteller who can simplify complex technology.
- Hands-on with digital marketing rather than purely strategy-focused.
- Comfortable communicating with Developers, Product Managers, SOC teams and Sales.
- Data-driven and able to measure marketing performance.
- Detail-oriented with strong ownership and accountability.
- Capable of taking a requirement from idea → content → campaign → execution → performance analysis.

Role Objective

The successful candidate will act as the bridge between:

Product / Development / SOC → Content & Marketing → Website → Digital Campaigns → Sales

The objective is to ensure that iZOOlogic's cybersecurity capabilities are consistently transformed into high-quality customer-facing content, strong digital presence and measurable marketing campaigns that contribute to business growth.

Pay: ₹600,000.00 - ₹1,500,000.00 per year

Work Location: In person

📌 Technical Content & Digital Marketing Specialist (India)
🏢 iZOOlogic
📍 India