We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and positive with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.) .
MAIN DUTIES
Participate in forming effective paid search strategies.
Creating and planning a variety of PPC campaigns across a range of digital channels.
Launch and optimize various PPC campaigns.
Oversee accounts on search platforms (e.g. Google AdWords, Bing).
Be involved in keyword selection and audience targeting.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g. dashboards).
Write attractive and concise copy for adverts.
Suggest and develop new campaigns across multiple channels.
Maintain partnerships with PPC ad platforms and vendors.
Find ways to reduce risk of click fraud.
Keep abreast of PPC and SEM trends.
Overseeing existing campaigns and making recommendations on how to optimize them.
EXPERIENCE REQUIRED
Minimum 10 years of relevant experience.
SKILLS REQUIRED
A good understanding of how PPC fits in to the wider area of digital marketing.
Knowledge of Microsoft Excel and data manipulation.