About the role

Own day-to-day CRM at PlatinumRx. You will run the campaigns that bring customers back for their next refill across push, WhatsApp, SMS, email and in-app. Hands-on: you build the campaign, write the copy, pull the numbers and decide what changes next.

What you will do

- Build, QA and launch retention campaigns and journeys in CleverTap across all channels
- Write the copy yourself. Push titles, WhatsApp templates, SMS and subject lines that sound like a person, not a promo blast
- Build and maintain segments, and keep campaign and journey naming clean so reporting stays reliable
- Run A/B tests on copy, timing and channel mix, and report what actually moved CTR, CVR and revenue
- Track performance in Google Sheets, maintain the dashboards, and flag drops before anyone asks
- Work with design, content and product on creatives, landing pages and anything the campaign needs

What we are looking for

- Minimum 1 year hands-on in CleverTap, MoEngage, WebEngage, Braze,



Netcore or similar. You have built journeys and segments yourself, not briefed someone else to
- Strong short-form copywriting. Push, WhatsApp and SMS leave very little room
- Solid Google Sheets. Pivots, lookups, IF logic, and a clean performance tracker built without help
- Comfortable with numbers. You can read CTR, CVR, delivery and revenue and explain what happened
- Attention to detail. Broken deep links, wrong segments and typos in a push already sent to lakhs of users are avoidable
- Able to run several campaigns a week without dropping any

Valuable to have

- E-pharmacy, healthcare, e-commerce or any repeat-purchase business
- Basic SQL or pulling your own data from Metabase, Looker or Redash
- WhatsApp Business API providers like Gupshup, Wati or Interakt, including template submission

📌 CRM Specialist (Bengaluru)
🏢 Afforis Health Technologies
📍 Bengaluru