Job Overview

We are looking for a creative, data-driven, and hands-on Social Media Manager with 2–4 years of experience managing social media accounts, preferably for D2C, e-commerce, lifestyle, beauty, fashion, FMCG, or other consumer-facing brands.

The ideal candidate should have prior experience working with a digital/social media agency, managing multiple client accounts, developing social media strategies, coordinating content creation, and driving engagement and growth across platforms.

Key Responsibilities
Social Media Management

- Manage and execute social media strategies for multiple client/brand accounts.
- Handle day-to-day management of platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Develop and maintain monthly social media content calendars.
- Plan and execute content aligned with brand objectives, campaigns, and target audiences.
- Manage complete social media execution from content planning to publishing and performance tracking.
- Monitor comments, messages, mentions, and overall community engagement.

Content & Creative Coordination

- Develop creative content ideas, concepts, captions, hooks, and social media copy.
- Work closely with graphic designers, video editors, content writers, and other creative teams.
- Provide clear creative briefs for reels, static posts, carousels, stories, videos, and campaign assets.
- Stay updated with social media trends, viral formats, trending audio, memes, and emerging content formats.
- Ensure content is consistent with the brand's tone, positioning, and visual identity.

D2C & Brand Growth

- Develop social media strategies specifically designed to support D2C/e-commerce brand growth.




- Understand customer personas, buying behaviour, and social media trends relevant to consumer brands.
- Create content strategies focused on engagement, reach, community building, traffic, and conversions.
- Collaborate with performance marketing teams to align organic social media activities with paid campaigns.
- Identify opportunities for influencer collaborations and other social-first growth initiatives.

Analytics & Reporting

- Track and analyse social media performance on a regular basis.
- Monitor key metrics including:
- Reach
- Engagement
- Followers
- Engagement rate
- Video/Reel views
- Website traffic
- Leads/conversions
- Prepare monthly/weekly social media performance reports.
- Identify what is working and make data-driven recommendations for improving content performance.
- Conduct competitor and industry analysis to identify opportunities and trends.

Required Skills

- 2–4 years of hands-on experience in Social Media Management.
- Prior experience working with a digital/social media agency is mandatory/preferred.
- Proven experience managing multiple social media accounts/brands.
- Experience handling D2C/e-commerce brands is strongly preferred.
- Robust knowledge of Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.




- Strong understanding of social media content strategy and audience engagement.
- Excellent copywriting and content ideation skills.
- Strong understanding of social media analytics and reporting.
- Good communication and client/stakeholder management skills.
- Ability to manage multiple accounts and deadlines simultaneously.

Preferred Background

Candidates with experience working in agencies such as:

- Digital Marketing Agencies
- Social Media Agencies
- Creative Agencies
- Advertising Agencies
- Performance Marketing Agencies

Candidates who have previously managed D2C, e-commerce, beauty, skincare, fashion, lifestyle, FMCG, food, or other consumer brands will be given preference.

Ideal Candidate Profile

The ideal candidate should be creative, proactive, trend-aware, commercially minded, and comfortable managing social media accounts independently.

We are specifically looking for someone who has actually managed social media accounts for brands/clients, rather than candidates whose experience is limited to content creation or personal social media management.

Compensation

₹30,000 – ₹35,000 per month, depending on relevant experience, agency exposure, portfolio, and interview performance.

Key Performance Areas

- Growth in organic reach and engagement
- Content performance and consistency
- Follower/community growth
- Reel/video performance
- Quality and execution of content calendars
- Client/brand account management
- Social media strategy implementation
- Timely delivery of campaigns and content
- Contribution to D2C brand awareness and business growth

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Social Media Strategist (Sahibzada Ajit Singh Nagar)
🏢 Furdeco Home Delivery
📍 Sahibzada Ajit Singh Nagar